Real Canadian Liquorstore

CREDITS: Loblaw Companies Ltd. Creative Lead - Amber Hsu Director of Creative & Social - Jessica Hoston Sr. Brand Manager - Tony Fernandes Copywriter - Ashely Wright Producer - Cherie Anton Videographer - Dion Lin Food & Drink Design - John Krussi Prop Stylist - Lara McGraw

CREATIVE LEAD X BRANDING X MARKETING

Recruited to lead the in-house creative team for Real Canadian Liquorstore, driving a refreshed creative direction and executing social and digital-first campaigns for 40+ stores in Alberta.

SUPERSTOCKED CAMPAIGN

Launched the new brand identity across social and web, driving awareness and engagement through contests rewarding participants with PC Optimum™ points.

25TH ANNIVERSARY CAMPAIGN

Celebrated the brand’s anniversary with a province-wide in-store and social activation — custom cocktail recipe, surprise rewards and employee-driven content.

SUMMER CAMPAIGN

A refreshing summer mix — gin, ginger beer, and just the right kick.

FALL CAMPAIGN

Autumn in a glass — Hot Grand Marnier Cider, where citrus meets warm spice.

WINTER CAMPAIGNS

Rich, spiced, and timeless — Eggnog with Nutmeg and Cognac, the season’s smoothest tradition.

A fireside twist on a classic — maple, marshmallow, and a whole lot of warmth.